Fact: Authorized Generics are Identical to the brand prescription product.
Ingredient for ingredient, only the Authorized Generic is identical to the brand product. In fact, both the brand and the Authorized Generic are produced on the same manufacturing line. One is packaged under the brand name while the Authorized Generic is packaged under private label and sold at the generic price. Generics on the other hand, while therapeutically equivalent and have identical active ingredients to the brand, vary from the brand in inactive ingredients. These variances can cause patients to experience a different size, shape, color, taste, smell or mouth feel than the brand product they are use to.
 

Fact:   Americans prefer Authorized Generics over Generics
Since the Authorized Generic is identical to the brand product, the patient is guaranteed to have an identical experience taking the Authorized Generic as with taking the brand product. That’s why when given a choice at the same price, 8 out of 10 Americans prefer Authorized Generics over generics.¹
 

Fact:  Americans want options in their generic medications
Now more than ever, consumers are researching their options to obtain the most for their healthcare dollar. When there is a single generic drug on the market along with the brand product, evidence suggests there is not the substantial savings that occurs when there are multiple generic competitors. Authorized Generics promote marketplace competition, and 80 percent of Americans feel having options like Authorized Generics is good for consumers. FTC and FDA studies have shown that generic prices go down when there are multiple generics rivaling for their share of the consumer marketplace.²
 

Fact:  Brand-identical products are available at generic prices as the Authorized Generic
All generics have identical active ingredients to the brand product, but only the Authorized Generic has both the identical active and inactive ingredients as the brand. In fact, the Authorized Generic product is the brand product, just packaged under the Prasco private label and sold at a generic price. Do you know if your prescription brand product is available as an Authorized Generic? Search our product listing to find out.
 

1  Roper National Poll. Data on file at Prasco, LLC.
2 Morse, Howard M. and Coe, Richard E.  Legal Times vol. XXIX, No. 15. “Authorized Generics are Good For You. Competition from drug pioneers shouldn’t trouble the FTC.”10 April 2006