Authorized generics promote competition in the marketplace, which means lower prices for consumers. With more than one generic for patients to choose from, generics are forced to compete on price to earn market share. The result: sustained lower prices on generic drugs for the consuming public. What’s more, the Authorized Generic is the identical brand product, marketed under the Prasco private label at a generic price. For the patient, this means an identical experience with the Authorized Generic as they had with the brand.
The Option Patients Prefer
Brand, Generic and now Authorized Generic. Patients are asking their pharmacists for the private label of their brand product - the Prasco Authorized Generic. When given a choice, at the same price, 8 out of 10 Americans prefer Authorized Generics over generics.1 That's because only with the Authorized Generic, patients can get the brand experience and the generic price. 
View a complete list of Prasco Authorized Generics 1 Roper National Poll. Data on file at Prasco, LLC. | 
